While my family of geophysicists, veterinarians, and IT managers struggle to understand what I do, it’s quite simple: I bring emotion and creative people together to build brands. B2B or B2C, I flex leading brands and teams on either side because I know a secret. There isn’t a side at all. B2Human is how a brand stands apart.

You have to understand your people. How they feel. What they want. How their lives are different on Tuesdays vs. Sundays. Uncovering those gems of human insight and using the alchemy of strategy, design, and copy to make you feel something is my calling in this life.

When I’m not in Brand Land, you’ll find me doing burpees, attempting to sew, getting pretty darn good on my skateboard, making maple syrup, and chasing my 2 mischievous kitty cats, Ruki and Bao, off every surface in the house.