Amazon Wedding Registry was ready to commit. Ready to say “I do” to a revamped brand identity that would win the hearts of discerning and diverse millennials. Amazon’s selection made their offering a powerful one: register for anything you want. Anything. Blenders. Bar carts. Stereo systems. Camping gear. You do you lovebirds. This rebrand centered around celebrating each couple’s uniqueness as they have a blast shopping for life’s greatest adventure.