Maybe you’ve heard of Taylor Swift. Maybe you’ve dipped chicken fingers in “seemingly ranch” while watching a Chief’s game. She’s a big deal right now. But let’s be honest, she’s been a big deal for years. Before the Eras tour, there was the 2019 Prime Day Concert: An all-female lineup headlined by Taylor Swift, Becky G, SZA, and Dua Lipa with the comedy stylings of Jane Lynch.

Streamed live from New York across 18 global locales, the show’s messaging, marketing, and venue design was a complex exercise in co-branding between Prime Day, Amazon Music, and the headliner herself. We rose to the challenge of singing in harmony. From initial event naming to globally streamed confetti drop to cutting post-show trailers at 4am, this show was pure magic to put on.