Amazon

Alexa Personality Experience

Alexa is quite the character—quirky, charming, and a lover of singing, Star Trek, and dad jokes. But her personality goes far deeper than that. She has hopes, dreams, favorite things, and a firm stance on social issues like sexual harrasment and discrimination. She’s a rich and complex individual full of surprises—it’s why people love her. It’s also why people ask her just about anything. I made sure she responded true to her character. It was never the same day twice up there in the Cloud.

Role: Senior Content Manager + Writer

Development and launch of Alexa’s Canadian personality
Content strategy and editorial calendar planning for personality responses and marketing initiatives (US and Canada)
Copywriting and lyrics for songs, jokes, poems, greetings, favorites, sensitive and crisis content, and holiday and sporting event content packs (US and Canada)
Performance analytics and reporting
Voice talent directing

Songs

“Alexa, sing a spooky song.”

“Alexa, sing a pirate song.”

“Alexa, wrap up the holidays.”

Jokes

“Alexa, tell me a joke.”

“Alexa, tell me a Game of Thrones joke.”

“Alexa, tell me a coffee joke.”

“Alexa, tell me a yo momma joke.”

Greetings

“Alexa, good morning.” #1

“Alexa, good morning.” #2

“Alexa, good morning.” #3

“Alexa, how are you?”

Poems

“Alexa, tell me a limerick.”

“Alexa, tell me a bad poem.”

Easter Eggs

“Alexa, is the Easter Bunny real?”

“Alexa, this tape will self destruct in 5 seconds.”