When Oprah’s list of favorites drops, the crowd goes wild. We spread the word that the list was back and created a seamless experience for shopping Miss Winfrey’s picks. The campaign’s creative is an intricate dance between Amazon and Oprah’s holiday style. Print and digital executions are Amazon brand placements aimed at inspiring customers to shop Oprah’s picks for all their holiday needs and the onsite experience hands off to the undisputed queen of gifting.