Velocity Global has one of the most compelling propositions around: the complete freedom for everyone, everywhere to work together. No laws, taxation hurdles, or red tape standing in your way. Hire the best developer in Croatia. Pay your new sales team in Brazil. Test market waters in the UK. Velocity Global’s employer of record solutions remove all obstacles—making opportunity borderless for people everywhere.

When I arrived on the scene, the brand was in shambles: Bland messaging, a palette of 12+ colors, multiple icon/illustration styles, generic stock imagery, issues with recognition from inconsistency, and two failed rebrand attempts. Velocity Global had pioneered the industry, but with the pandemic, demand grew exponentially and new entrants streamed into the market. Velocity Global didn’t have the brand to compete. With sales declining, a move up market and elevated brand image was in order.

Velocity Global needed complete transformation. And that’s exactly what they got in this top-to-bottom rebrand.

I orchestrated this massive initiative end to end—defining the brand vision, setting direction, and leading a team of agency partners (Red Antler and Secret Creative), full-time employees, and contractors to complete this rebrand in record time. We did what normally takes 1.5 years in only 7 months. On time and on budget no less. 

Enter Team Everywhere. This is how the new world works.